Hard Rock Cafe Local was an annual property conceptualized and executed for Hard Rock Café by 4/4 Experiences. The express purpose was to bring a new audience to HRC India, who appreciated regional non-folk music effectively, bridging the language barrier.

The property featured a four-city tour with content outlays, with the Sufi-mystic inspired music of Kabir Café and an emerging singer from Jammu named Saby Singh as a supporting act.