4/4 Experiences worked with Radio City to produce the Radio City Freedom concert tour and the finale awards function in Mumbai in 2018. The annual awards function had Jockey as a sponsor for their 5th edition.

4/4 Experiences was involved in creating exclusive branded content including an anthem for Jockey titled ‘There’s Only One’ with Mumbai band Kanchan Daniel & The Beards. 4/4 also extended the ‘Sounds of The Soil’ concert tour adding 7 Jockey shows to the initial plan of 6 shows, making a total of 13 pub shows across 8 Indian cities in the span of two months.